Tags are an organizational tool used to label your domains within your domain dashboard.
Tags can used to organize:
- different sets of keywords across the same domain
- Geo targeted locations
- Break up keywords lists into more manageable sets
Let’s say you have a team of people working on the same site. Each team member has a topic they are focused on and those topics each have a set of keywords that are being targeted. You don’t want to mix all of those keywords into the same list because it potentially hides issues with some of the topics and you’ll waste time digging through long keyword lists trying to figure out what’s going on. Even worse, long keyword lists become unmanageable and are more likely to be ignored.
Another good reason for breaking down your keywords would be if your focus changes from week to week or month to month. Did you focus time on one section of your site in January? Add a new copy of your domain or URL with the different set of keywords you focused on and now you can see how January’s efforts progress. Do this for every week, month, or custom time period that you’re breaking efforts into. Tag the domains in our interface with the name of that time period and now you can quickly gather insights on how your work is paying off or where improvements can be made.